Reach

CHALLENGE

Food plays a pivotal part in our lives, yet we often find ourselves consuming it without deep appreciation, having been privileged to enjoy life with ample access to food. In moments like grocery shopping or dining out at a restaurant, the presence of food producers often feels detached from our daily lives. Consequently, we tend to overlook the considerable efforts and sacrifices made by countless individuals and the animals themselves.

SOLUTION

Centered around the crucial theme of “food waste”, I aim to bridge this gap by offering a design solution that fosters a deeper connection between consumers and the dedicated producers who bring our food from farm to table. As a unique solution to food waste, I decided to develop a brand for a pre-portioned meal kit service. Introducing “Reach”, with a farm-to-table concept, offers a meal-kit service coming to the door every week, with a QR code label on each product as well as an app to directly communicate with the farms.

SERVICES

Brand Identity
Packaging
Photography
UI / UX

FEATURES & AWARDS

World Brand Design Society 2024
Design Skill Awards | Platinum Winner 2024 (Best Branded Merchandise & Promotional Design | Branded Content)
Graphis | New Talent 2025 | Silver
Indigo Award 2025 | Gold Winner in Branding for Food - Other | Gold Winner in Branding for Social Change | Silver Winner in Branding for Graphic Design | Silver Winner in Apps for Social Change | Silver Winner in Packaging Design for Graphic Design
Kyoto Global Design Awards

Selected Work