Lightyear AI

CHALLENGE

Lightyear’s existing sales materials needed to evolve alongside its expanding product capabilities and updated positioning. The challenge was to communicate a complex AI-driven telecom platform in a way that felt clear, sophisticated, and credible to enterprise buyers, while maintaining consistency across a growing range of sales and marketing materials.

SOLUTION

I redesigned the enterprise sales deck around Lightyear’s updated positioning and product capabilities, translating complex technical information into a clear and cohesive visual narrative. Through multiple rounds of client feedback, I refined the design to align with business goals and enterprise buyer needs. I also developed supporting company handouts, applying consistent brand guidelines, messaging, and positioning across each touchpoint to create a more unified and modern sales experience.

Work with Catalog

TEAM CREDITS

Design DirectorBehrouz Salehipour

Project ManagerVanessa Azzoli