Hello! I’m a New York-based multidisciplinary designer with a passion for creating compelling visual identities. I am dedicated to creating designs that are both visually captivating and strategically aligned with the message, ensuring they resonate with the intended audience.


BURVE




Brand Identity
UI
Burve is a decentralized exchange protocol designed for stablecoins, enabling seamless swaps between dollar-pegged assets. Burve began as a product designed for Berachain, a playful, bear-themed blockchain with a whimsical, unpolished aesthetic. While the product received positive feedback, the original branding felt too niche and lacked the polish needed to reach a broader audience. 
Crypto brands often feel intimidating and indistinguishable. For Burve, I set out to create a modern, approachable identity that stands apart from competitors while reflecting its role as a better “Curve”, improving on stable swap protocols.
Through research and ideation, I built around the concept of “Magnetic Attraction”: a visual metaphor for connection and seamless flow. The result is a brand that feels innovative yet friendly, enabling transparent, frictionless transactions for all users.